There are a multitude of signaling molecules secreted by cancer cells and the tumor-associated stromal cells (e.g., inflammatory cells, endothelial cells, and fibroblasts) that modulate HER family function. Activation of GPCRs (e.g., by chemokines), TLRs (e.g., by HSP70), and cytokine receptors (e.g., by TGF-β) can lead to transactivation of HER family members, as shown here for EGFR. These receptors link the HER family to innate and adaptive immunity, including immunosurveillance, which is important for protection against incipient tumor progression (