Nitric oxide (NO) increases cytosolic guanylate cyclase activity and thereby activates the cGMP signal transduction pathway. The cAMP and Ca²⁺/phospholipid signal transduction pathways activate transcription factors that bind to the cAMP response element (CRE) and phorbol ester response element (TRE), respectively. Little is known about transcriptional regulation of gene expression by NO/cGMP. In transient and stable transfection experiments and in microinjection studies we found that three different NO‐releasing agents and two membrane‐permeable cGMP analogs activated TRE‐regulated but not CRE‐regulated reporter genes in rodent fibroblast and epithelial cell lines. Activation of TRE‐regulated genes by NO‐releasing agents and cGMP analogs appeared to be mediated by the AP‐1 (Jun/Fos) transcription factor complex because we observed increased DNA binding of AP‐1 and increased junB and c‐fos mRNA in cells treated with these agents. The mechanism of gene activation by NO/cGMP was distinct from that used by phorbol esters and cAMP because it was not associated with c‐jun mRNA induction and was not observed with CRE‐containing promoters.—Pilz, R. B., Suhasini, M., Idriss, S., Meinkoth, J. L., Boss, G. R. Nitric oxide and cGMP analogs activate transcription from AP1‐responsive promoters in mammalian cells. FASEB J.9, 552–558 (1995)